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But my mantra is “putting your words to work.”

How do I do that? I write Words People Read SM.

Think about it. What would your mantra be? Ask your employees what they think you stand for. Do you have a short phrase that captures the experience you want your customers to have? Is that what you are known for?

Mission statement vs. mantra. Which ever you choose, don’t keep it hidden under a basket – let it shine for all the world to see.

Deborah Chaddock Brown, owner of AllWrite Ink, has been writing since she was seven. AllWrite Ink is a corporate writing enterprise focused on providing solution-oriented content that enhances her customer's brand message. She writes Word People Read SM. She recently penned "It's a Party, Planning a Successful Retail Sales Event," a workbook designed to take the thinking out of planning a grand opening or customer appreciation day event for retailers. For more information visit http://www.allwriteink.com Deborah has two children and a kitten that inspire her thoughts and ideas.

Article Source: http://EzineArticles.com/?expert=Deborah_Chaddock_Brown

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